Emagine Web Marketing

How To Use Google Alerts

home title Posted by on Aug 17th, 2008 home title

How to Use Google AlertsWith the popularity of Social Media where customers and patrons share reviews of your service and/or product(s) online, it is important for businesses to keep up with what is being said about them online. Google Alerts allows you to do just that – easily.

Here’s how to set up a Google Alert:

Sign up for a Google account if you don’t already have one.

Log In

Choose “Google Alerts”

Choose “Create New Alert”.

Put in the word(s) you want Google to alert you about, ie; “My Business Name”

Choose what kinds of information you are interested in – I usually choose “Comprehensive”

Then choose how often you want Google to send these alerts to you…

Then choose “Create Alert”.

Keep track of what’s being said about your business, your competitors or any topic that interests you – the applications for this nifty tool are endless. And don’t forget if while reading your daily alerts, someone says something nice about you or your business it’s a good idea to contact them and thank them. And if someone has provided a less than glowing review or critique of you or your business, these can be opportunities to improve your products and/or services and show outstanding customer service which will go along way to salvage the relationship with the individual customer and improve your online reputation in general.

For more information, visit www.google.com/alerts

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Author | Michelle Harrington of Emagine Web Marketing
Michelle is a web development and internet marketing professional dedicated to helping small businesses in Hawaii achieve success online. Michelle provides free advice, tips and how to's on the Small Business Internet Marketing Blog.


home title 2 Responses home title
  1. Michelle Harrington says:
    August 20, 2009 at 8:10 pm

    My friend Terrel Sanders at Mainstreet recently launched this video on how to set up Google Alerts, check it out…

    http://www.youtube.com/watch?v=Yk8ehmHtu5c

  2. Encourage Reviews on TripAdvisor | Internet Marketing Blog says:
    December 17, 2009 at 8:50 am

    [...] should be monitored regularly (use a Google alert to make this easy) as this will help you to identify the areas where you can improve your customer [...]

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