Google AdWords Workshop

Posted by Michelle Harrington on Dec 20th, 2008 | Comments Off

I recently attended a Google AdWords workshop in Honolulu where I learned some new tips and tricks of managing Google PPC campaigns and the best strategies for staying competitive with paid search.

In the workshop we learned about 1) Geotargeting – targeting your Pay Per Click ads to only certain geographic locations, 2) how to write ads targeted to where searchers are in the buying cycle, 3) how to build well-rounded keyword lists, 4) how to use Dynamic Keyword Insertion and 5) how to use AdWords Editor to manage multiple Pay Per Click accounts.  The presenter also shared some useful tools for building keyword lists, watching trends and analyzing your competition.  Google AdWords is an amazing advertising hub not only offering a means to create internet advertising, but they also offer newspaper, radio and tv advertising as well targeted to any city in the US.

If you need help getting a paid search campaign set up to generate more targeted traffic to your website, please let me know.  In addition to offering organic search engine optimization, Emagine also offers Pay Per Click advertising expertise and management contracts.

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Author | Michelle Harrington of Emagine Web Marketing
Michelle is a web development and internet marketing professional dedicated to helping small businesses in Hawaii achieve success online. Michelle provides free advice, tips and how to's on the Small Business Internet Marketing Blog.

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