What is an Ecofont?

In the latest issue of “O” magazine I saw a note about a “Green” font that uses 20% less ink when printed.    It suggested trading in “Arial” for the more eco-friendly “Ecofont” so I checked it out. The picture illustrates how the Ecofont was created by omitting parts of the letter. At the shown size, this obviously is not very nice, but at a...

The Findability Formula by Heather Lutze

Just finished a great book for anyone venturing into the world of Pay Per Click advertising.  The Findability Formula by Heather Lutze is an easy read and not too technical but very helpful in understanding and navigating the Pay Per Click arena. You’ll find a step by step guide in determining your targeted keywords, writing ad copy and creating landing pages for your Pay Per Click...

Stunning Images to Promote Your Hawaii Business

Just a reminder for those of you who are members of the Hawaii Visitors Bureau, they offer a large image bank of beautiful images of Kauai (and all the other Hawaiian islands for that matter) to help its members promote Hawaii tourism businesses.  The photos may be downloaded without cost from their online image library. We all know that photos sell, so if your website is need of some updated...

Q&A: What to do About Link Exchange Requests?

A friend of mine recently asked me what she should do about all the link requests she receives… “I’ve been approached by numerous webmasters to do a link exchange and I’m wondering if this is a good idea.  Does it have some value for me to link?  I just don’t have a clue about the pros & cons regarding this.  I’d love to know your professional...

Marketing Ideas for Tough Times

Times are tough and your message to potential customers should reflect what consumers are concerned with – and at present it is the economy.  Remember to think like a consumer when you are designing your Pay Per Click ads, website copy, or any advertising for that matter.  Figure out why buying from you is an excellent value (especially in these tough economic times) and be sure to use...

Getting the Most Out of Pay Per Click Advertising

If you have thought about doing Pay Per Click advertising but just don’t know how or where to get started, you may find the following article by Brian Carter helpful in understanding the nuances of paid search. 5 Common AdWords Myths Absolutely Destroyed If you would like assistance in establishing or optimizing a paid search campaign for your business, contact Emagine for more...