The Findability Formula by Heather Lutze

Posted by Michelle Harrington on Apr 26th, 2009 | 1 comment

Just finished a great book for anyone venturing into the world of Pay Per Click advertising.  The Findability Formula by Heather Lutze is an easy read and not too technical but very helpful in understanding and navigating the Pay Per Click arena. You’ll find a step by step guide in determining your targeted keywords, writing ad copy and creating landing pages for your Pay Per Click campaigns.  Heather offers up lots of great advice and tips for getting the most out of your PPC spend.  The book focuses predominately on setting up a Google AdWords account, however once you’ve set up a successful campaign in Google you can import that information into the other search engine PPC programs on Yahoo! and MSN.

Click here to learn more or to purchase this helpful internet marketing book.

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Author | Michelle Harrington of Emagine Web Marketing
Michelle is a web development and internet marketing professional dedicated to helping small businesses in Hawaii achieve success online. Michelle provides free advice, tips and how to's on the Small Business Internet Marketing Blog.

One Response

1. Heather Lutze says:

   April 27, 2009 at 4:30 am

   Dear Michelle –

   Thank you so much for the prop on the book. It is so rewarding to have other professionals reviewing this labor of love. This is my first book and I am so glad that people are reading it and enjoying my information after years of search engine marketing work. Thank you again for posting it on your blog. Your readers may also want to know it has $110 in coupons for new advertisers to get started in the back of the book. The web site has loads of links to all the tools in the book.

   Thank you again.