If you haven’t heard, Google has a neat tool called Google Insights. Google Insights provides a comprehensive set of statistics based on search volume and patterns. You can compare seasonal trends, view regional interest and view related and “rising terms” (keywords which have risen in volume in your specified time parameters). This information can help you plan for demand, find the geographic locations of your customers, provide new keyword ideas for your website optimization efforts and Pay Per Click campaigns. The data provided is from 2004 to present. Check it out using your most coveted keyword and see what kind of insight you can gain from this nifty online tool.