Emagine Web Marketing

Encourage Reviews on TripAdvisor

home title Posted by on Dec 17th, 2009 home title

TripAdvisor is a free travel guide website that allows users to post opinions and reviews of travel related issues.  TripAdvisor-branded sites alone make up the most popular and largest travel community in the world, with more than 25 million unique monthly visitors, 15 million+ members, and more than 30 million reviews and opinions. Featuring real advice from real travelers, TripAdvisor-branded sites cover 500,000+ hotels and attractions in the U.S.   With this kind of travel market share you can easily see why TripAdvisor is important to all visitor/vacation-related businesses.

 

5 Things You Should Do Today (if you haven’t already)

  1. Go to TripAdvisor.com and do a search for your business name.
  2. Peruse the traveler reviews to see if anyone has posted a review or comment about your business.  Pat yourself on the back if what you find is positive, think “opportunity for improvement” if what you find isn’t so great.
  3. If there are reviews of your business click on your business name which should be a hyperlink to your business listing.  If you don’t see a listing for your business, then it’s time to set one up.
  4. Create a user account and listing for your business.  (Follow the link for instructions).  Be sure to complete all the information requested and add photos to your listing too.
  5. Start encouraging your guests/patrons to share their experiences on TripAdvisor.com (click here for the down loadable flyer) or sign in to your TripAdvisor.com account and download the high resolution flyer.  You can also make your own flyer (recommended) and post it prominently at your business location and email it with a note of thanks to your guests/patrons after their visit/trip to encourage reviews.

What About BAD Reviews?

One bad review is NOT the end of the world, but it can be harmful if ignored.   If you’ve found a review of your business that is less than flattering I recommend submitting an “management response” to that review offering an apology and to share what you are doing to correct the issue.  By publicly acknowledging the problem that occurred you’re letting other potential guests/patrons who read the review that customer satisfaction and your reputation is important to you.  The best medicine for a bad review is to encourage more people to write reviews and over time it will become evident what customers can expect from your business.

Reviews should be monitored regularly (use a Google alert to make this easy) as this will help you to identify the areas where you can improve your customer experience.

Once you have a TripAdvisor listing and some good reviews established I recommend installing one of the TripAdvisor badges on your website, which will help to further promote your credibility and encourage future patrons to write about their experiences with your business on TripAdvisor.   You can access the TripAdvisor badges once you are signed in to your account.

More Owner/Representative Resources on TripAdvisor.


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Author | Michelle Harrington of Emagine Web Marketing
Michelle is a web development and internet marketing professional dedicated to helping small businesses in Hawaii achieve success online. Michelle provides free advice, tips and how to's on the Small Business Internet Marketing Blog.


home title 3 Responses home title
  1. surf camp says:
    April 8, 2010 at 11:55 pm

    Good read, I will add a link to your post from my website for my friends.

  2. medieval clothing says:
    April 17, 2010 at 11:07 am

    insightful post

  3. David Johnson says:
    April 29, 2010 at 9:57 pm

    Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts.Any way Ill be subscribing to your feed and I hope you post again soon

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