Emagine Web Marketing

How to Use the All in One SEO Pack

The All in One SEO Pack for WordPress is one of the plugins I use to optimize pages and posts on WordPress sites.  Learn more about the plugin, where to get it and how to use it by reading the instructions that follow.

Click here to learn more about the All in One SEO Pack.

Here’s a screenshot of the All in One SEO Pack fields available for each post and page in WordPress – found at the bottom of the page/post editing screen.

seo_screenshot

How to use it

Here is a list of the most important on-page ranking factors and how they are addressed by this WordPress SEO plugin. You might want to visit the Options screen under Settings for the All in One SEO Pack to tweak the default options before getting started.

  • Titles
    The text that you see in your browser’s window bar is one of the most important things *on* your page to search engines in knowing where to place your pages in their search results. Make sure your titles are optimized by using the title field (see figure above) to write a custom 10 to 12 word title describing the content of the page or post.  If your blog post or page titles don’t contain your most precious keyword phrases you want to rank for then tweak them using the custom title field will help keep your title tag optimized.
  • Descriptions
    Once your pages and posts rank in the search engines your description (aside of course from your title) makes a potential visitor want to click through to your page, or not.  I try to write compelling descriptions of a sentence or two that provide whatever extra detail is needed (that won’t fit in the title) describing what is on the page or post and why it is unique and of benefit to the visitor.   If you don’t want to invest the time and write a description for every post at least let them be auto-generated (check this option in the settings area).
  • Keywords
    Hopefully you have a customized keyword report for your business when you are writing blog posts and content for your website.   Be sure to include the relevant keyword phrases that have been identified on your report within the keywords field (see figure above).   The keyword tag doesn’t hold as much weight or value as it once did, but I believe it is still good practice  to include a few targeted keyword phrases for each page and post.

There are quite a few options in the settings area for this plugin that you can play with, however following these basic tips and using these three fields will help keep your WordPress site optimized for your targeted keyword phrases.

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