Kai Kanani Sailing Charters Maui

Posted by Michelle Harrington on Jan 15th, 2010 | 0 comments home title

Featured Web Project: Kai Kanani Sailing Charters is located on Maui, in Kihei departing daily for Molokini snorkeling, whale watching and sunset tours from Makena Beach fronting the Makena Beach & Golf Resort. Working with Roger Gildersleeve and his team at Kai Kanani Sailing Charters on Maui has been a real pleasure!

Visit the website:
www.KaiKanani.com
The Challenge:
The client didn’t feel that their previous design captured the essence of their high-end sailing tours and wanted the website to feature more images of the sailing catamaran and Maui tours. The website wasn’t ranking well for its targeted keyword phrases and the conversion rate for visitors to the site was low. The client had already made a large investment in the website and the content management system but still wasn’t happy with the results. The client is very active in social networks like Facebook and wanted to be able to promote their social networking pages through the website. No revenue tracking was established.

Emagine’s Solution:
Re-design the website template utilizing the existing content management system. Work with professional copywriter to edit all copy within site. Reformat all tour pages to place online booking engine close to top of page. Re-organize menu and navigation items for better usability. Perform keyword research and optimize all pages for targeted keyword phrases. Create unique image headers for every page. Integrate client’s live web cam and social network activity into the site.

Website Features:

- ZeppOS Content Management System

- Online Booking Engine provided by A3H.org

- Live Web Cam integration

- Integration of social network links and pages

- Flash slideshow

- Dynamic Flash Image Galleries

- Integrate Google Analytics Revenue Tracking

“You can buy someone’s time, but you can’t buy someones’ heart. You put your heart into the work you do for Kai Kanani and I so appreciate that. ”

Roger Gildersleeve,
Kai Kanani Sailing Charters, Maui

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