Is it Time to Update Your Web Site?

Posted by Michelle Harrington on Jan 21st, 2010

For me, the answer to that question was a definite “yes”!  I have to admit I’ve been feeling like the contractor who lives in an unfinished house for quite a while now, meaning to totally overhaul my own website and blog for months (dare I say over a year) but never getting around to it.  But I’m happy to announce that Emagine is sporting a new look for it’s website and blog.  You might notice that Emagine has a new logo and that the portfolio site has been updated with recent projects and combined into one website with the Small Business Internet Marketing Blog.  The Blog categories and posts have been re-organized in the hopes of making it easier to find what you are looking for.  I hope you’ll take a minute to check it out.

While we’re on the subject, I thought it might be a good time to re-print an article I wrote for the Kauai Business Report back in July 2008 on this very topic.  Enjoy….

Is it Time to Update Your Web Site?

Growth is an ever-present, integral part of a successful business. Like a well-tended garden, the growth of your business will remain vital and able to withstand the ever-changing landscape in market and economy. Your Web site is no different — the success of your Web site relies on the quality of attention and maintenance you put into it.  

Think about the ways your business has changed in recent years.  Maybe you’ve re-designed your logo, added staff, moved to a new location, added new products, expanded your service area, or won an award.  Your web site should reflect the growth and evolution of your business by offering current, relevant and valuable content for your customers.

The design of your website should work in harmony with the images and copy to create an “online ambiance” that makes a memorable and aligned impression of your business.  This can include professional photography and copywriting, new testimonials and customer reviews, video, links and downloads of any press or media coverage on your business.

To be most effective, your web site content should be updated on a regular basis.  There is no strict rule as to when you should update the structure (programming/coding) and “look and feel” (design) of your website.  However, every couple of years it’s a good idea to consider your web site’s overall effectiveness and it’s compliance with progressing technologies and browser versions.

When it’s time for a major re-design, be sure to consider the valuable feedback your web site visitors have provided over time, find better ways to organize your information, review your web site analytics for insight into areas needing improvement, and make sure that the search engine optimization of your web site are being reviewed and updated as well.

Whether you do these tasks in-house or outsource them, your web site is a marketing tool that can “work” for you 24/7 – if you keep it updated, current and fresh.

I am pleased to announce that Emagine Web Marketing and the Small Business Internet Marketing Blog have received a major over haul and re-design.  You might notice that Emagine has a new logo and that the portfolio site has been updated with recent projects and combined into one website with the Small Business Internet Marketing Blog.  The Blog categories and posts have been re-organized in the hopes of making it easier to find what you are looking for.

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Author | Michelle Harrington of Emagine Web Marketing
Michelle is a web development and internet marketing professional dedicated to helping small businesses in Hawaii achieve success online. Michelle provides free advice, tips and how to's on the Small Business Internet Marketing Blog.

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