If you are considering checking out the social media “new kid on the block”- Pinterest, which is quickly rising to social media fame with 11.7 million active users, you might be interested to know which categories are used the most. Mashable has compiled a list of statistics from business intelligence company, RJ Metrics to give us the lowdown on what people are pinning on Pinterest.
1. Home (17.2%)
2. Arts and Crafts (12.4%)
3. Style/Fashion (11.7%)
4. Food (10.5%)
5. Inspiration/Education (9.0%)
Since businesses are benefiting from Pinterest, it would be a wise strategy to start a Pinterest account for your business brand or product, especially if your business is connected in any way to these top categories. In Pinterest you can create boards of images that not only reflect your products/services but related topics as well. Or if you prefer you can create your pinterest account for you personally and include a board/s that contains images for your products/brand. Either way you are introducing your business/product into a social network that has the ability to be an ambassador for you/your business by repinning your images where many others will see them and share them.
Images pinned on Pinterest typically carry the web address/URL from the site they originally came from, which can help you gain more exposure for your business brand/products and your website. By creating boards of related interests (not just your own products/brand) you widen your influence and increase opportunities for others to find you on Pinterest and be exposed to your business.