Encourage Reviews on TripAdvisor

TripAdvisor is a free travel guide website that allows users to post opinions and reviews of travel related issues.  TripAdvisor-branded sites alone make up the most popular and largest travel community in the world, with more than 25 million unique monthly visitors, 15 million+ members, and more than 30 million reviews and opinions. Featuring real advice from real travelers, TripAdvisor-branded...

Marketing Ideas for Tough Times

Times are tough and your message to potential customers should reflect what consumers are concerned with – and at present it is the economy.  Remember to think like a consumer when you are designing your Pay Per Click ads, website copy, or any advertising for that matter.  Figure out why buying from you is an excellent value (especially in these tough economic times) and be sure to use...

Online Reviews

Many local and social media sites offer the ability for your customers/visitors to write a review about your business.  If you are “watching” the web for your business name with Google Alerts then you will know when someone takes the time write a review about your businessl.  It is good policy to acknowledge anyone who is helping to spread the word about your business. ...

How To Use Google Alerts

With the popularity of Social Media where customers and patrons share reviews of your service and/or product(s) online, it is important for businesses to keep up with what is being said about them online. Google Alerts allows you to do just that – easily....