Kai Kanani Sailing Charters

Featured Web Project: Kai Kanani Sailing Charters is located on Maui, in Kihei departing daily for Molokini snorkeling, whale watching and sunset tours from Makena Beach fronting the Makena Beach & Golf Resort.  This is the 2nd website remodel for Kai Kanani that I have been involved with and working with Roger Gildersleeve is always a pleasure!   While the previous website had been very...

WordPress Updates

WordPress is a popular open source platform for building websites and blogs that I use frequently for my clients.  When properly configured and updated, the software is secure, easy to use, fast and search engine friendly.  WordPress achieves its reputation by providing frequent updates and support for third-party plugins.  It is important to have your WordPress website reviewed by a...

Brand Your Twitter Profile

Want to customize your Twitter profile with your business branding/logo or custom image?  It’s not that difficult to do, here’s how…. Create a Custom Twitter Profile Background: Create an image that is approximately 2000 pixels wide by 1700 pixels tall, making sure to keep your Logo/text content confined to the upper left hand corner and along the left side. Your custom...

More Ways to Use Twitter

Have you ever been interested in knowing what is being said about your brand, business, industry or a certain topic on Twitter?  Here are some tools that you can use to stay informed of the latest “tweets” about things that interest you and that could give you helpful insight in how to use Twitter for your small business marketing. Twitter Alerts Use TweetBeep or Twilert to set up...

Paradise Beauty Rack Card Design

Just finished up designing some double sided rack cards for Liz over at Paradise Beauty in Kapaa.  Here’s a...

How to Read Your Google Analytics Reports

If you have a website built by Emagine, you have Google Analytics, a website statistics program already installed.   Google Analytics is a free program that can be set up on any website or blog to track how many visitors come to your site, how they found your site, which keywords they used and which pages are the most popular.  Google Analytics can even track revenue and it’s sources if...

SEO Website Reviews

Is your website performing at its optimum?  Do you think it should be generating more traffic, leads  and business but just don’t know what to do to improve it?  Put my 12 years of experience in building websites and performing Search Engine Optimization to work for you with an affordable Website Review & Report. Your Website Review & Report will include: - A complete...

Add Your TripAdvisor Reviews to Facebook

If your business or property is listed on TripAdvisor.com you can now share your reviews and ratings on your Facebook Business page. Here are the instructions on how to do it. To begin, you need to create a new tab on your property’s page in which to embed the widget or badge. This is called a static iFrame. Here’s how to do it: 1) Go to your TripAdvisor Owners Center and pick the widget...

Access Your Computer Files From Anywhere

As a follow up to a post I did awhile back, I’m giving DropBox a test drive as I want to be able to have access to all my important files on both my desktop, my laptop and my new iPhone.  A friend of mine who already uses DropBox sent me an invitation and an extra 500 MB of space for free on top of the 2 GB of space you get with a free account. It’s pretty simple actually, you just...

Becky Supon, Realtor

Featured Project: My latest web project was for Becky Supon of Pacific Ocean Properties in Poipu.   Becky came to me with a clear example and description of the features that were important to her for her blog re-design (I love it when my clients have a clear picture of what they want!!!).  And Becky wasn’t afraid to learn new things (she’s pretty tech savvy to begin with) so with a...

Facebook LikeBox

If you have a Facebook business page you can leverage your social media involvement by adding a Facebook LikeBox to your website and/or blog. The Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website. The Like Box enables users to: - See how many users already like this Page, and which of their friends like it too - Read recent posts from...

Gmail’s Canned Responses

For those of you using Gmail….do you find yourself re-typing the same types of responses frequently?  If so, you might want to check out Gmail’s “Canned Responses”…. Under “Settings”, go to the “labs” tab and look for “Canned Responses” and enable it. The author of it, calls it the Email for the “truly lazy”, but I...

Paradise Beauty Salon & Spa

Featured Project: My latest web project was for Liz Fletcher of Paradise Beauty Salon & Spa in Kapaa Town.  Liz’s existing website wasn’t performing in the search engines and did not capture the extent or essence of the wide range of beauty treatments that are offered at her salon. Website Features: Website/Blog Built on an Open Source Platform (WordPress) Customize existing...

Tech Humor

This is India.  Where your call gets routed to when you call in with a technical problem with your...

Article Marketing = Web Littering???

It’s a common tactic used by “slimy” SEO companies, maybe you’ve been on the receiving end of their spiel?  They’ll promise you,  for a low monthly fee, to get your site ranked better by writing articles about your industry with back links to your website.  Sounds fair enough, until you start reading the articles and realize that people working for less than...

Best Free Email Subscriber List Software

So my new favorite email marketing software is MailChimp.com.  If you are still using Outlook or your own website/server to do regular email blasts its time to make the switch to a 3rd party software.  I think MailChimp is one of the best options out there and here’s why…. 1)  It’s Free. Yep.  If you have less than 2000 subscribers, and send less than 12,000 emails a month,...

Emagine Makes “List”…

I just learned that the Emagine Internet Marketing Blog has made DIYSEO’s Definitive List of the Best Small Business Marketing Blogs.  Check out their full list of the best and brightest bloggers in small business marketing. Here’s what they had to say about the Emagine Web Marketing blog: Emagine Web Marketing This blog from a Hawaii-based Internet marketing firm covers the basics...

Domain-Based Email with Gmail

If you have a website (www.mywebsite.com) it’s a good idea to use your domain-based email account (me@mywebsite.com) because  1) its more professional than using a free email address and 2) it helps to brand and bring awareness to your business/organizations’ domain address.  If you use an email account like me@gmail.com or me@yahoo.com you receive no benefit of your email...

Restaurant Marketing

My new friend Debra was telling me about www.OpenTable.com where you can make dinner reservations for restaurants online.   I thought, wow, what a neat idea and immediately thought of some of my favorite Kauai restaurants.  So I checked it out and here’s the current list of  Kauai restaurants that are using this reservation service. There’s a bunch missing, so here’s a...

Black Hat SEO

Here’s a great article from the New York Times, on  The Dirty Little Secrets of Search. Its a great case study on why using unethical link building practices and “Black Hat” SEO consultants can land your website in hot water with Gooogle! Hopefully Google will continue to clean up its organic search engine results, booting out the “bad guys” who have top rankings as...