Listmania on Amazon

Here’s a great tip from Matt Landau’s Vacation Rental Leap website/blog.  Give your guests/customers some “homework” before they visit your destination.  With so many vacationers using the internet to book and plan their vacations, why not provide a list of recommended reading and items that would be especially useful for their trip – before they arrive. Using...

New Project: Premier Kauai

  Featured Website Project:  My most recent website project is for Premier Kauai Vacation Condos, a property management and marketing company promoting the Cliffs at Princeville, Lanikai, Lae Nani, Hale Awapuhi Villas, Kauai Beach Villas and Wailua Bay View condos.  The site features the photography of Kicka Witte. Visit the Website: PremierKauai.com Website Features: - Custom Designed...

Kauai North Shore Limo

  Featured Website Project:  My most recent website refurbishment project was for Kauai’s #1 Recommended Transportation Company, Kauai North Shore Limousine and tours.  The site features the photography of Kicka Witte. Visit the Website: www.KauaiNorthShoreLimo.com Website Features: - Custom Designed Word Press Theme - WordPress Open Source Content Management System -...

Happy Holidays!

Wishing all of you a peaceful holiday season filled with love, laughter and time off to enjoy and appreciate all of the abundance that surrounds us.  I am grateful for your support, patronage and for your subscription to the Emagine Web Marketing Blog!  May the coming year bring positive shifts for all of us individually and globally creating more peace, connection and fulfillment. I received a...

Rosewood B&B Rentals

Featured Website Project: Here’s my latest website remodel for Rosewood Bed & Breakfast Vacation Rentals on Kauai’s East Side. Visit the Website: www.RosewoodKauai.com Website Features: - WordPress Open Source Content Management System - Custom Design Theme - Mobile-friendly image galleries & slideshows - Google Analytics Tracking - Reservation Inquiry Form & Management...

Time to Tune Up Google Adwords

AdWords has some new features for adding Sitelinks to your ads, which make it easier for mobile users to get directly to the pages they are most interested in.  You also might want to consider Contextual Targeting Using Topics on the Google Display Network, where you choose relevant topics (vs. keywords)  to target your ads.   Google’s display ad builder is a neat tool that will...

Habitat for Humanity

Featured Website Project:  Kauai’s Habitat for Humanity just launched their new website and blog. Visit the Website: www.KauaiHabitat.org Website Features: - WordPress Open Source Content Management System - Mobile-friendly image galleries - Google Analytics Tracking - Donation Forms & Management Console - Facebook Like Box - Integration with Vertical Response Contact Management...

Have You Checked Out Kauai.com?

If you haven’t checked out Kauai.com yet, you might want to take a look.  Kauai.com is a comprehensive guide to the Island launched and managed by Thor and Tanya Temme.  A great resource for visitors planning vacations to the Island, one can find a Kauai business directory, lists of attractions, restaurants and activities, as well as information on Kauai beaches, hiking trails, surf...

Facebook Custom Tab Images

Here’s a great tutorial by Louise Myers on how to add custom tab images to your Facebook Page.  Custom Tabs are great for promoting your testimonials and reviews, providing an email sign up form, upcoming events, and other featured content you would like your facebook users to have access to. How to Create Custom Tab Images for your Facebook Timeline Fan...

Brochure & Postcard Print Projects

Here are some of my recent “for print” projects – a tri-fold, glossy brochure to match the website for Kauai Banyan Inn and a postcard for...

Google’s Authorship Program – Implementing Rel=Author

Have you noticed that some search engine results now feature small photos of the author next to the listing?  Well that is Google’s Authorship Program at work.  If you author a blog or generate any other kind of online content on a regular basis  you can benefit from the added exposure and credibility by participating in Google’s Authorship Program.  Your content will...

The Top 5 Categories on Pinterest

If you are considering checking out the social media “new kid on the block”- Pinterest,  which is quickly rising to social media fame with 11.7 million active users, you might be interested to know which categories are used the most.  Mashable has compiled a list of statistics from business intelligence company, RJ Metrics to give us the lowdown on what people are pinning on...

Weebly Case Study

I often get asked if I recommend a particular website building software or system and while I generally recommend WordPress, (the free, open source website and blog building platform that I typically use) -  I have learned from experience that sometimes WordPress is a little too technical for the average Do-it-Yourself-er. Recently a friend of mine, Licia, wanted to launch a new business and...

How to Use Google+ for Business

Chances are you’ve probably heard of Google+ – Google’s answer to Facebook that emerged over a year ago.  And maybe like me, you’ve been avoiding it.  You’ve got a Facebook Business Page and a Twitter account – isn’t that enough?  How is a small business owner supposed to keep up with all the existing and emerging social networks AND run a business?...

Adding a TripAdvisor Badge to Facebook Page

With almost a billion users from around the world, Facebook is a great place to showcase your TripAdvisor reviews and awards, and spread the word about your property far and wide.  Adding a TripAdvisor widget to your Facebook business page makes it easy for prospective and loyal guests to read your property’s reviews.  The instructions below from the TripAdvisor blog are for the Facebook...

How to Add a MailChimp Email Sign Up Tab to Facebook

If you have a Facebook (Business) Page I’m sure you’ve noticed the recent changes to the layout of your page.   I admit, I joined with many in the industry in begrudging the changes, mainly because it meant that some of the customizations I had worked so hard in setting up  for my clients (custom landing pages and tabs) would no longer work with the new timeline view.  So having...

Social Media Workshop on Kauai

Here are the slides from the presentation by Linda Sherman. Social Media Marketing For Business Overview and Tips View more presentations from Linda Sherman       I have been invited to participate in the Kauai Chamber’s Social Media Marketing workshop this Friday, June 29th at Kauai Community College.   Participants will learn about the most widely used social media...

Sliderocket – Presentations with Personality

Do you need to make a great impression for a presentation or want to get creative with your web content, resume or personal project?  Check out Sliderocket!  A friend of mine shared his Sliderocket resume with me recently and it started me thinking about all the ways that this online tool could be of use.  A digital sliderocket resume is a great way to be a “stand out” applicant,...

Featured Project: United Friends School

Featured Website Project:  My latest project was for United Friends School, in Quakertown, Pennsylvania.  An upgrade to their previous website, the school can now manage their own website content as well as operate a full-featured blog to keep parents and school supporters “in the loop” on what’s happening at the school.  United Friends School was a collaborative effort with...

Facebook Changes Coming Soon….

My friends over at Mainstreet reminded me that some mandatory changes are in store at the end of March for Facebook business pages.  To learn more about what you need to do to make sure your business page won’t be negatively affected by these changes, visit the link below. If you currently have a custom landing page for instance, these will no longer be supported. If you need help...

Pinterest

I’ve been meaning to write an article on Pinterest but Jennifer Cario beat me to it and she did a great job of explaining what it is and how to use it both for fun or to gain exposure for your content online.  Here are the links to Part 1 and 2 of her series on The Simple Guide to Using Pinterest. Part 1 Part...

Kekaha Oceanside Vacation Rentals

Featured Website Project:  I just completed a website refurbishment for my friend and client, Kendall Koetje of Kekaha Oceanside.  Kekaha Oceanside features a selection of affordable and luxury beach homes and cottages on Kauai’s sunny, slow paced west side.  The new site is built on WordPress, an open source content management system where it can easily be managed through an easy to use...

Google Analytics Qualified Individual

I just finished taking my Google Analtyics Exam and I am pleased to report that I passed!  While I’ve been installing and reviewing my clients’ website analytics for years, I thought it was time to get my Google certification by taking the 70 question Google Analytics Exam, even though it meant giving up my Sunday morning beach time. Having just gone through some major...

Understanding Google Analytics

I just happened upon some great video presentations by Google Analytics for interpreting your monthly website reports.  If you are a client of Emagine you probably receive monthly analytic reports with graphs and data that might be a little confusing.  The following short video presentations will help you understand each metric provided in the reports to better understand how much traffic you...

STOP SOPA!

The internet we know and love is at risk. Help save it. Right now, the U.S. Congress is considering legislation that could profoundly affect the future of the internet. It’s called the Stop Online Piracy Act. The fact is that this legislation as written won’t stop piracy. But it would pose a serious threat to social media and user generated content sites (like YouTube) across the...