Posted by Michelle Harrington on Jul 4th, 2012 
Chances are you’ve probably heard of Google+ – Google’s answer to Facebook that emerged over a year ago. And maybe like me, you’ve been avoiding it. You’ve got a Facebook Business Page and a Twitter account – isn’t that enough? How is a small business owner supposed to keep up with all the existing and emerging social networks AND run a business?...
Posted by Michelle Harrington on Aug 21st, 2011
Today’s article is from guest author, James Wilson of Wireless Internet written as a follow up to the article I wrote recently called Article Marketing = Web Littering. Take it away James….
There’s a lot of confusion behind article marketing. In March of 2011, Michelle wrote a post on article marketing, criticizing the practice of obtaining hundreds of low...
Posted by Michelle Harrington on Jul 17th, 2011
If you have a website built by Emagine, you have Google Analytics, a website statistics program already installed. Google Analytics is a free program that can be set up on any website or blog to track how many visitors come to your site, how they found your site, which keywords they used and which pages are the most popular. Google Analytics can even track revenue and it’s sources if...
Posted by Michelle Harrington on Jul 16th, 2011
Is your website performing at its optimum? Do you think it should be generating more traffic, leads and business but just don’t know what to do to improve it? Put my 12 years of experience in building websites and performing Search Engine Optimization to work for you with an affordable Website Review & Report.
Your Website Review & Report will include:
- A complete...
Posted by Michelle Harrington on Mar 22nd, 2011
It’s a common tactic used by “slimy” SEO companies, maybe you’ve been on the receiving end of their spiel? They’ll promise you, for a low monthly fee, to get your site ranked better by writing articles about your industry with back links to your website. Sounds fair enough, until you start reading the articles and realize that people working for less than...
Posted by Michelle Harrington on Feb 16th, 2011
Here’s a great article from the New York Times, on The Dirty Little Secrets of Search.
Its a great case study on why using unethical link building practices and “Black Hat” SEO consultants can land your website in hot water with Gooogle!
Hopefully Google will continue to clean up its organic search engine results, booting out the “bad guys” who have top rankings as...
Posted by Michelle Harrington on Feb 3rd, 2010
Having quality inbound links pointing to your website is essential for search engine success. Need some ideas for where to look for quality inbound links to your website? Here are some of my favorite directories…
Kauai Vacation Resorts Directory
Need to promote your Kauai vacation rental property? This directory will help drive traffic and ...
Posted by Michelle Harrington on Jan 24th, 2010
Huh? Yes, it’s a weird analogy but let’s just explore it a bit to see how it laddles out…
SEO – an acronym for Search Engine Optimization is the act of optimizing a website or blog to rank well for keyword phrases in the Search Engines. (Google is still The King of the search engines with somewhere around 70% market share (the rest is distributed amongst Yahoo!, Bing,...
Posted by Michelle Harrington on Dec 29th, 2009
The All in One SEO Pack for WordPress is one of the plugins I use to optimize pages and posts on WordPress sites. Learn more about the plugin, where to get it and how to use it by reading the instructions that follow....
Posted by Michelle Harrington on Sep 27th, 2009
I enjoyed this article by by Stoney deGeyter and thought you might enjoy it too. After reading it you might be inspired with a great idea or two on how to get more people to visit and link to your website…
How to Engage Online Marketing in an Offline...
Posted by Michelle Harrington on Jul 29th, 2009
The following article is great advice for anyone considering hiring an SEO (Search Engine Optimization) professional. The author, Jill Whalen, CEO of High Rankings and co-founder of SEMNE, has been performing SEO services since 1995. Jill is the host of the High Rankings Advisor newsletter and the High Rankings SEO forum. I’ve attended Jill’s SEO workshops and have read her...
Posted by Michelle Harrington on Jun 7th, 2009
Ever wonder if someone has stolen your website copy? Writing quality content for your website or hiring a professional to do it involves an investment of time and/or money and there’s nothing more irritating than having another website owner come along and copy it. Not to mention the fact that Google may penalize a site for having duplicate content if it appears that the intent of the...
Posted by Michelle Harrington on May 3rd, 2009
If you haven’t heard, Google has a neat tool called Google Insights. Google Insights provides a comprehensive set of statistics based on search volume and patterns. You can compare seasonal trends, view regional interest and view related and “rising terms” (keywords which have risen in volume in your specified time parameters). This information can help you plan for demand,...
Posted by Michelle Harrington on Apr 26th, 2009
Just finished a great book for anyone venturing into the world of Pay Per Click advertising. The Findability Formula by Heather Lutze is an easy read and not too technical but very helpful in understanding and navigating the Pay Per Click arena. You’ll find a step by step guide in determining your targeted keywords, writing ad copy and creating landing pages for your Pay Per Click...
Posted by Michelle Harrington on Apr 21st, 2009
A friend of mine recently asked me what she should do about all the link requests she receives…
“I’ve been approached by numerous webmasters to do a link exchange and I’m wondering if this is a good idea. Does it have some value for me to link? I just don’t have a clue about the pros & cons regarding this. I’d love to know your professional...
Posted by Michelle Harrington on Jan 11th, 2009
If you are going to add any outbound links (links to other websites) on your website or blog make sure they are purposeful and valuable to the reader.
If you own a vacation rental, condo, hotel or visitor activity business, adding a link that promotes ocean safety is a valuable and relevant link to provide on your website or blog as anyone visiting the Island should know about beach and ocean...
Posted by Michelle Harrington on Jan 4th, 2009
Press Releases aren’t just for your local newspapers and print publications anymore. A well written press release featuring your targeted keyword phrases can provide exposure for your business as well as your website when submitted online....
Posted by Michelle Harrington on Oct 14th, 2008
Without keyword research you may not be aware of or targeting the most frequently used relevant keyword phrases for your internet marketing and Search Engine Optimization efforts. Neglecting to do keyword research is like building a house but forgetting to put in a proper foundation. Keyword research can provide you with the data to know what words and phrases internet searchers use when...
Posted by Michelle Harrington on Oct 7th, 2008
A few of my clients have been lured by big promises from companies/individuals from other countries offering cheap Search Engine Optimization contracts. Recently I have helped some of my clients recover from the “fall out” from using these unethical SEO companies. I’d like to share some tips on how NOT to fall prey to unethical SEO companies....
Posted by Michelle Harrington on Sep 23rd, 2008
Here is a reprint of an article I wrote for Kauai Business Reports’ “Your Public is Waiting” column in November 2007.
Websites are a critical Public Relations tool. According to a recent check on Google, the web’s leading search engine, there are over 8.5 billion web pages on the internet. If you have an existing website or are planning to launch a new one, you may be...
Posted by Michelle Harrington on Aug 18th, 2008
Did you know you can add your business to Google Maps and Yahoo! Local for free? By mapping your business or vacation rental location in Google Maps and Yahoo! Local you gain valuable added exposure in these search engines. The free listings offer a link back to your website, plus you can link to your Google Maps and Yahoo! Local listings right from your website, making it easier for your...
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Michelle Harrington