Posted by Michelle Harrington on Sep 16th, 2012 
Here’s a great tutorial by Louise Myers on how to add custom tab images to your Facebook Page. Custom Tabs are great for promoting your testimonials and reviews, providing an email sign up form, upcoming events, and other featured content you would like your facebook users to have access to.
How to Create Custom Tab Images for your Facebook Timeline Fan...
Posted by Michelle Harrington on Jul 19th, 2012
Have you noticed that some search engine results now feature small photos of the author next to the listing? Well that is Google’s Authorship Program at work. If you author a blog or generate any other kind of online content on a regular basis you can benefit from the added exposure and credibility by participating in Google’s Authorship Program. Your content will...
Posted by Michelle Harrington on Jul 17th, 2012
If you are considering checking out the social media “new kid on the block”- Pinterest, which is quickly rising to social media fame with 11.7 million active users, you might be interested to know which categories are used the most. Mashable has compiled a list of statistics from business intelligence company, RJ Metrics to give us the lowdown on what people are pinning on...
Posted by Michelle Harrington on Jul 4th, 2012
Chances are you’ve probably heard of Google+ – Google’s answer to Facebook that emerged over a year ago. And maybe like me, you’ve been avoiding it. You’ve got a Facebook Business Page and a Twitter account – isn’t that enough? How is a small business owner supposed to keep up with all the existing and emerging social networks AND run a business?...
Posted by Michelle Harrington on Jul 1st, 2012
With almost a billion users from around the world, Facebook is a great place to showcase your TripAdvisor reviews and awards, and spread the word about your property far and wide. Adding a TripAdvisor widget to your Facebook business page makes it easy for prospective and loyal guests to read your property’s reviews. The instructions below from the TripAdvisor blog are for the Facebook...
Posted by Michelle Harrington on Jun 29th, 2012
If you have a Facebook (Business) Page I’m sure you’ve noticed the recent changes to the layout of your page. I admit, I joined with many in the industry in begrudging the changes, mainly because it meant that some of the customizations I had worked so hard in setting up for my clients (custom landing pages and tabs) would no longer work with the new timeline view. So having...
Posted by Michelle Harrington on Jun 27th, 2012
Here are the slides from the presentation by Linda Sherman.
Social Media Marketing For Business Overview and Tips
View more presentations from Linda Sherman
I have been invited to participate in the Kauai Chamber’s Social Media Marketing workshop this Friday, June 29th at Kauai Community College. Participants will learn about the most widely used social media...
Posted by Michelle Harrington on Mar 8th, 2012
My friends over at Mainstreet reminded me that some mandatory changes are in store at the end of March for Facebook business pages. To learn more about what you need to do to make sure your business page won’t be negatively affected by these changes, visit the link below.
If you currently have a custom landing page for instance, these will no longer be supported. If you need help...
Posted by Michelle Harrington on Mar 8th, 2012
I’ve been meaning to write an article on Pinterest but Jennifer Cario beat me to it and she did a great job of explaining what it is and how to use it both for fun or to gain exposure for your content online. Here are the links to Part 1 and 2 of her series on The Simple Guide to Using Pinterest.
Part 1
Part...
Posted by Michelle Harrington on Jan 8th, 2012
Here’s a handy tool for adding social media icons to your Email signatures if you use Gmail, Yahoo!Mail, WindowsLive Mail or AOL . You can add inspirational quotes, your most recent blog post as well as your social media profile links for Facebook, Twitter, LinkedIN, YouTube.com and many more! The app is free and can be downloaded on the following browsers: Safari, Chrome and Firefox. ...
Posted by Michelle Harrington on Dec 11th, 2011
I just learned about another Free classified listing site called Oodle. Out to reinvent online classifieds, Oodle provides consumers with a friendly local marketplace to buy, sell and trade. Oodle Pro, launched earlier this year, enables local property managers, real estate agents and car dealers to join the conversation by adding their identity and reputation on Facebook and Twitter to...
Posted by Michelle Harrington on Dec 2nd, 2011
On the recommendation of my friend Debra, I started playing with an online video creation site called Animoto.com recently. In addition to creating low-budget videos to help my clients promote their vacation properties, I also used it to celebrate my daughter’s 16th birthday. Its super easy to use, drag and drop and you can create a video from images, video footage or a combination of...
Posted by Michelle Harrington on Jul 27th, 2011
Want to customize your Twitter profile with your business branding/logo or custom image? It’s not that difficult to do, here’s how….
Create a Custom Twitter Profile Background:
Create an image that is approximately 2000 pixels wide by 1700 pixels tall, making sure to keep your Logo/text content confined to the upper left hand corner and along the left side.
Your custom...
Posted by Michelle Harrington on Jul 24th, 2011
Have you ever been interested in knowing what is being said about your brand, business, industry or a certain topic on Twitter? Here are some tools that you can use to stay informed of the latest “tweets” about things that interest you and that could give you helpful insight in how to use Twitter for your small business marketing.
Twitter Alerts
Use TweetBeep or Twilert to set up...
Posted by Michelle Harrington on Jun 22nd, 2011
If your business or property is listed on TripAdvisor.com you can now share your reviews and ratings on your Facebook Business page.
Here are the instructions on how to do it.
To begin, you need to create a new tab on your property’s page in which to embed the widget or badge. This is called a static iFrame. Here’s how to do it:
1) Go to your TripAdvisor Owners Center and pick the widget...
Posted by Michelle Harrington on Jun 5th, 2011
If you have a Facebook business page you can leverage your social media involvement by adding a Facebook LikeBox to your website and/or blog.
The Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website. The Like Box enables users to:
- See how many users already like this Page, and which of their friends like it too
- Read recent posts from...
Posted by Michelle Harrington on Jan 4th, 2011
It’s every business owners’ worst nightmare, a past guest or customer says something less than positive about your business or product online where potential customers can see it. It can be hard to receive this kind of feedback but there truly is benefit from this candid client input....
Posted by Michelle Harrington on Aug 11th, 2010
Most people either love it or hate it…. I was a bit skeptical about its value when I first joined a year or so ago but I’ve come to appreciate it as a tool of connecting with old friends (and new), sharing information and building business pages for my clients. If you haven’t created a business page on Facebook yet, I have a few blog articles already written on the topic...
Posted by Michelle Harrington on Aug 2nd, 2010
Here’s a neat tool for you writer’s and students heading back to school, a visual thesaurus. With this nifty tool you’ll never be at a loss for the right word to use, plus the Visual Thesaurus will help you build a better vocabulary and master word usage. There’s a free trial and online subscriptions start as low as $2.95 per month. Check it out!
Visual...
Posted by Michelle Harrington on Jul 8th, 2010
If you’d like to have your own easy to remember and brand Facebook username/URL (example: www.facebook.com/mybusiness) for your Facebook business page, here’s a quick video tutorial from We Teach Facebook on how to do it.
You must be the admin of your business page and you must have at least 25 fans before you are eligible for your own branded URL on Facebook. Go to...
Posted by Michelle Harrington on Apr 4th, 2010
Here’s a great article for anyone wanting to start a blog but is worried about not being a “good enough” writer. Blogs aren’t just for “great writers” and can be used in a variety of creative ways. You can use a blog to feature your art and/or photography and let the visuals “speak” for themselves. Or you could use your blog to collect and...
Posted by Michelle Harrington on Feb 20th, 2010
Here are some links to some great ways to use Twitter for your small business....
Posted by Michelle Harrington on Feb 1st, 2010
Here’s yet another opportunity to use Google’s Local Listings to promote your business.
“…Post to your Place Page is nothing more than a Twitter-like status update box with a 160-character limit that updates your business listing with whatever current information you want to expose to the Google audience. You can access it from your Local Business Center dashboard...
Posted by Michelle Harrington on Jan 31st, 2010
Here’s a great article on how to effectively promote your brand through Social Media channels.
5 Tips for Creating a Successful Social Media Contest
by Clay...
Posted by Michelle Harrington on Jan 26th, 2010
John Haydon had a great idea on his blog for building Facebook Fans by offering Fan-Only content. Check out his article link below to learn how to do it…
How To Create An Incentive For Visitors To Fan Your Facebook...
I love helping small businesses take their BIG ideas online. If you have a question or would like to suggest a topic to be covered in the Small Business Internet Marketing Blog, please Email me.
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Michelle Harrington