Emagine Web Marketing

Facebook Custom Tab Images

Here’s a great tutorial by Louise Myers on how to add custom tab images to your Facebook Page.  Custom Tabs are great for promoting your testimonials and reviews, providing an email sign up form, upcoming events, and other featured content you would like your facebook users to have access to. How to Create Custom Tab Images for your Facebook Timeline Fan...
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Google’s Authorship Program – Implementing Rel=Author

Have you noticed that some search engine results now feature small photos of the author next to the listing?  Well that is Google’s Authorship Program at work.  If you author a blog or generate any other kind of online content on a regular basis  you can benefit from the added exposure and credibility by participating in Google’s Authorship Program.  Your content will...
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The Top 5 Categories on Pinterest

If you are considering checking out the social media “new kid on the block”- Pinterest,  which is quickly rising to social media fame with 11.7 million active users, you might be interested to know which categories are used the most.  Mashable has compiled a list of statistics from business intelligence company, RJ Metrics to give us the lowdown on what people are pinning on...
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How to Use Google+ for Business

Chances are you’ve probably heard of Google+ – Google’s answer to Facebook that emerged over a year ago.  And maybe like me, you’ve been avoiding it.  You’ve got a Facebook Business Page and a Twitter account – isn’t that enough?  How is a small business owner supposed to keep up with all the existing and emerging social networks AND run a business?...
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Adding a TripAdvisor Badge to Facebook Page

With almost a billion users from around the world, Facebook is a great place to showcase your TripAdvisor reviews and awards, and spread the word about your property far and wide.  Adding a TripAdvisor widget to your Facebook business page makes it easy for prospective and loyal guests to read your property’s reviews.  The instructions below from the TripAdvisor blog are for the Facebook...
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How to Add a MailChimp Email Sign Up Tab to Facebook

If you have a Facebook (Business) Page I’m sure you’ve noticed the recent changes to the layout of your page.   I admit, I joined with many in the industry in begrudging the changes, mainly because it meant that some of the customizations I had worked so hard in setting up  for my clients (custom landing pages and tabs) would no longer work with the new timeline view.  So having...
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Social Media Workshop on Kauai

Here are the slides from the presentation by Linda Sherman. Social Media Marketing For Business Overview and Tips View more presentations from Linda Sherman       I have been invited to participate in the Kauai Chamber’s Social Media Marketing workshop this Friday, June 29th at Kauai Community College.   Participants will learn about the most widely used social media...
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Facebook Changes Coming Soon….

My friends over at Mainstreet reminded me that some mandatory changes are in store at the end of March for Facebook business pages.  To learn more about what you need to do to make sure your business page won’t be negatively affected by these changes, visit the link below. If you currently have a custom landing page for instance, these will no longer be supported. If you need help...
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Pinterest

I’ve been meaning to write an article on Pinterest but Jennifer Cario beat me to it and she did a great job of explaining what it is and how to use it both for fun or to gain exposure for your content online.  Here are the links to Part 1 and 2 of her series on The Simple Guide to Using Pinterest. Part 1 Part...
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Wise Stamp Email Signatures

Here’s a handy tool for adding social media icons to your Email signatures if you use Gmail, Yahoo!Mail, WindowsLive Mail or AOL .  You can add inspirational quotes, your most recent blog post as well as your social media profile links for Facebook, Twitter, LinkedIN, YouTube.com and many more!  The app is free and can be downloaded on the following browsers: Safari, Chrome and Firefox. ...
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Oodle

  I just learned about another Free classified listing site called Oodle. Out to reinvent online classifieds, Oodle provides consumers with a friendly local marketplace to buy, sell and trade. Oodle Pro, launched earlier this year, enables local property managers, real estate agents and car dealers to join the conversation by adding their identity and reputation on Facebook and Twitter to...
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Using Video to Showcase Your Business

On the recommendation of my friend Debra, I started playing with an online video creation site called Animoto.com recently.  In addition to creating low-budget videos to help my clients promote their vacation properties, I also used it to celebrate my daughter’s 16th birthday.  Its super easy to use, drag and drop and you can create a video from images, video footage or a combination of...
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Brand Your Twitter Profile

Want to customize your Twitter profile with your business branding/logo or custom image?  It’s not that difficult to do, here’s how…. Create a Custom Twitter Profile Background: Create an image that is approximately 2000 pixels wide by 1700 pixels tall, making sure to keep your Logo/text content confined to the upper left hand corner and along the left side. Your custom...
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More Ways to Use Twitter

Have you ever been interested in knowing what is being said about your brand, business, industry or a certain topic on Twitter?  Here are some tools that you can use to stay informed of the latest “tweets” about things that interest you and that could give you helpful insight in how to use Twitter for your small business marketing. Twitter Alerts Use TweetBeep or Twilert to set up...
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Add Your TripAdvisor Reviews to Facebook

If your business or property is listed on TripAdvisor.com you can now share your reviews and ratings on your Facebook Business page. Here are the instructions on how to do it. To begin, you need to create a new tab on your property’s page in which to embed the widget or badge. This is called a static iFrame. Here’s how to do it: 1) Go to your TripAdvisor Owners Center and pick the widget...
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Facebook LikeBox

If you have a Facebook business page you can leverage your social media involvement by adding a Facebook LikeBox to your website and/or blog. The Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website. The Like Box enables users to: - See how many users already like this Page, and which of their friends like it too - Read recent posts from...
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Not-So-Favorable Reviews

It’s every business owners’ worst nightmare, a past guest or customer says something less than positive about your business or product online where potential customers can see it.  It can be hard to receive this kind of  feedback but there truly is benefit from this candid client input....
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Are You on Facebook?

Most people either love it or hate it…. I was a bit skeptical about its value when I first joined a year or so ago but I’ve come to appreciate it as a tool of connecting with old friends (and new), sharing information and building business pages for my clients.  If you haven’t created a business page on Facebook yet, I have a few blog articles already written on the topic...
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Writing Tools: Visual Thesaurus

Here’s a neat tool for you writer’s and students heading back to school, a visual thesaurus.  With this nifty tool you’ll never be at a loss for the right word to use, plus the Visual Thesaurus will help you build a better vocabulary and master word usage.  There’s a free trial and online subscriptions start as low as $2.95 per month.  Check it out! Visual...
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Facebook User Names

If you’d like to have your own easy to remember and brand Facebook username/URL (example:  www.facebook.com/mybusiness) for your Facebook business page, here’s a quick video tutorial from We Teach Facebook on how to do it. You must be the admin of your business page and you must have at least 25 fans before you are eligible for your own branded URL on Facebook.  Go to...
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Blogging for Non-Writers

Here’s a great article for anyone wanting to start a blog but is worried about not being a “good enough” writer.  Blogs aren’t just for “great writers” and can be used in a variety of creative ways.  You can use a blog to feature your art and/or photography and let the visuals “speak” for themselves.  Or you could use your blog to collect and...
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Great Ways to Use Twitter for Small Business

Here are some links to some great ways to use Twitter for your small business....
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Google’s Place Pages

Here’s yet another opportunity to use Google’s Local Listings to promote your business. “…Post to your Place Page is nothing more than a Twitter-like status update box with a 160-character limit that updates your business listing with whatever current information you want to expose to the Google  audience.   You can access it from your Local Business Center dashboard...
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Creating a Social Media Contest

Here’s a great article on how to effectively promote your brand through Social Media channels. 5 Tips for Creating a Successful Social Media Contest by Clay...
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How to Build Facebooks Fans

John Haydon had a great idea on his blog for building Facebook Fans by offering Fan-Only content.    Check out his article link below to learn how to do it… How To Create An Incentive For Visitors To Fan Your Facebook...
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