Emagine Web Marketing

The Findability Formula by Heather Lutze

Just finished a great book for anyone venturing into the world of Pay Per Click advertising.  The Findability Formula by Heather Lutze is an easy read and not too technical but very helpful in understanding and navigating the Pay Per Click arena. You’ll find a step by step guide in determining your targeted keywords, writing ad copy and creating landing pages for your Pay Per Click...
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