Posted by Michelle Harrington on Dec 13th, 2009

Read Jennifer Laycock’s article on Yelp and find out if your business has been “Yelped” and learn how to set up your Free business profile on this popular social media site.
Can Yelp Help Your Small...
Posted by Michelle Harrington on Apr 12th, 2009

Times are tough and your message to potential customers should reflect what consumers are concerned with – and at present it is the economy. Remember to think like a consumer when you are designing your Pay Per Click ads, website copy, or any advertising for that matter. Figure out why buying from you is an excellent value (especially in these tough economic times) and be sure to use...
Posted by Michelle Harrington on Feb 22nd, 2009

You’re probably wondering what all the buzz is about over “social media”. Here’s a great short video (3 1/2 minutes) that will help you to understand what social media is and how it can benefit your small business or organization.
Social Media in Plain English
A simple story that illustrates the forces shaping social media.
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Posted by Michelle Harrington on Dec 20th, 2008

If you’ve gone to the trouble of building a Power Point presentation (on any topic) then why not share it on the web on Slideshare.com where you can gain valuable online exposure for yourself through your presentation(s)....
Posted by Michelle Harrington on Nov 13th, 2008

LinkedIn.com is a great social networking tool where you can post your business profile, resume and links to your website, blog and current projects as well as connect with people you do business with. LinkedIn.com has just added some new applications that make customizing your LinkedIn profile easy while enhancing its functionality....
Posted by Michelle Harrington on Oct 14th, 2008

Many local and social media sites offer the ability for your customers/visitors to write a review about your business. If you are “watching” the web for your business name with Google Alerts then you will know when someone takes the time write a review about your business. It is good policy to acknowledge anyone who is helping to spread the word about your business. Here’s...
Posted by Michelle Harrington on Aug 17th, 2008

With the popularity of Social Media where customers and patrons share reviews of your service and/or product(s) online, it is important for businesses to keep up with what is being said about them online. Google Alerts allows you to do just that – easily....